Wednesday, 13 November 2013

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Complete Guide To Improve Blogger Blogs SEO

As every blogger knows, SEO(search engines optimization) is major thing that they need to improve first to drive traffic to their blog.

Blogger and Wordpress are the most famous blogging platform. Both of these blogging platforms are SEO friendly, but question is that which platform is more SEO friendly? One of my Facebook friend said that Wordpress is more SEO friendly than Blogger, because there are so many SEO plugins for Wordpress which helps to index your content in search engines quickly. I was disagreed with his view, because as the product of Google, I am assure that the Blogger will never be back in anything.

Finally in 2012 Blogger has updated its interface with new features. This update had brought many new features in Blogger search preference settings to improve Blogger blogs SEO such as Meta Description TagsCustom 404 Error PageCustom RedirectsCustom Robots.txt and Custom Robots Header Tags.

There are 3 main option present in Blogger search preference settings to improve Blogger blog SEO, first one is Meta description Tags, second one is Custom Robots.txt and third one is Custom Robots Header Tags. In the first part of this article I am going to show you how configure Meta Description Tags, Custom Robots.txt and Custom Robots Header Tags options to improve your Blogger blog SEO.

1. Configure Meta Description Tag Option

What Is Meta Description Tag?

Meta description tag is something which is being used by search engines to describe a Web page. It provides a short summary about a Web page so that readers can decide whether the given page contains the information which they are looking for. A good meta description help you to gain more user click-through rates from search engine results page. So lets check out how to add meta description tag in Blogger.

Go to>>Dashboard>>Settings>>Search Preference

Under meta tags section you can see search description option which you want to enable first. So enable search description option by clicking "Yes". After enabling the search description option you need provide description about your blog (remember the max length of description is 150 character, so provide the description which include max keywords related to your blog niche). Then click on "Save changes".


2. Configure Custom Robots.txt and Custom Robots Header Tags

Under Crawlers and Indexing section you can see two options to improve your Blogger blog SEO. First one is Custom robots.txt and the second one is Custom robots header tags. These two options are really helpful to improve your Blogger blog SEO. But configuring these options should be in proper way otherwise your blog may ignore by search engines.  Recently I have posted detailed articles about configuring Custom robots.txt and Custom robots header tags. So check out them to configure Custom robots.txt and Custom robots header tags in a proper way.

So you completed search preference options configuration to improve Blogger blog SEO. Next part of the guide is in the post area. Earlier I told you that in 2012 Blogger updates its interface with new features. This update had also brought new features in post settings to improve your Blogger blog SEO such as Permalink, Search Description and Alt and Title Tags for images.

1. Permalink: It allows you to create custom url for your article. Creating a custom url by using keywords which are related to post topic, help you to rank higher in search results. To change old posts permalink, first you need to revert the post to draft and under post settings, click on Permalink option. Now you can see two options i.e. Automatic Permalink (permalink which is generated by Blogger) and Custom Permalink.
To create custom url, click on Custom Permalink option and type the custom url by using keywords which are related to your post topic.

Remember break words using dash (-) character

2. Search Description: This is an impressive feature of  Blogger post. It allows you create custom post meta description which helps you to improve keyword ranking in search engines. To create custom post meta description, go to post settings and click on Search Descriptionoption. Now can see blank box where you need to provide a description about your post by using keywords which are related to post topic.


Keep your description short as possible because Google crawls character around 160+ only.

Check out below image to know how Permalink and Search Description features helps you to improve keyword ranking in search engines.

3. Alt and Title Tags for images: It help you to index images in search engines. Search engines can easily index images by using Alt and Title tags. To set Alt and Title tags for images, first upload and add image in Post editor. After that click on the image and a small box appear above/below containing set of options. From that choose 'Properties', a popup box will then appear where you need to provide Alt and Title tags for the image.


Hope you loved this article about improving Blogger blogs SEO. If you have any doubts related to this article then let us know what they're by leaving comments. For more Blogging tips stay tuned with us.

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